Ateneo-IMMAP Digital Marketing Wiki Key Concepts face-to-face session at Chef Laudico's Bistro Filipino

Date: October 18, 2010 / Time: 2:00 to 6:00 p.m.

Digital Marketing Wiki Key Concepts

Venue: Bistro Filipino, The Fort, Bonifacio Global City

Course Duration:

October 18, 2010 to November 08, 2010

Faculty:

Donald Lim
Jane Angeles

Course Description:

Face to face intro : October 18, 2010

Online Course Duration : Oct 18- Oct 31, 2010

Summary Session : November 08, 2010

Today the ascent of digital marketing as a key medium being consumed across the world and across the country is simply phenomenal. We see its consumption going beyond the normal boundaries of geography and time. We truly see the power shifting from advertiser to consumer. Advertisers no longer have the sole control over the marketing of brands. Consumers have started to speak their minds about brands, companies, having a major hand as to what, when and where they can be spoken to by advertisers.

WHO SHOULD ATTEND? Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.

METHODOLOGY: We leverage on the channels we champion. We start each module with a half-day face-to-face session and end with another half-day summary session as a venue for consultation, project presentations and networking. In between the face-to-face sessions, participants will have 2 weeks where they can use our online learning platform while being coached by an online facilitator. The online course content, forums and activities can be taken anywhere and anytime. We recommend that participants dedicate of at least four hours a week to the online coursework. For example, participants can read course content emailed to them daily as part of their regular routine and then go online to finish their assigned coursework during the weekend.

VENUE: Face-to-face sessions will be at The Fort : Bonifacio Global City Participants have the option to take this course purely online by request. This requires close coordination with online facilitator to secure learning output, as well as, strict monitoring of the number of hours spent on the online learning platform before a certificate of completion is issued.

ABOUT THE PROGRAM:

The Certified Digital Marketer Program (CDMP) is a project involving the Internet & Mobile Marketing Association of the Philippines (IMMAP)and the Ateneo Java Wireless Competency Center (AJWCC). It is an 11-course program taken over 11 weeks of online and off-line interaction. Courses can be taken individually or as part of the diploma program. Participants who have successfully completed the coursework Program can qualify to be recognized by IMMAP as a Certified Digital Marketer (CDM).